Guides: Straight answers, no jargon.
The questions owners ask before they hire anyone for a website, ads or search. Written to be useful whether or not you ever work with us.
Guide · Websites
How much does a website cost for a service business in Australia?
What a service-business website really costs in Australia in 2026, what drives the price, what to ask before you sign, and the red flags in agency quotes.
Guide · Advertising
Meta ads or Google ads: which should a local service business start with?
Meta (Facebook and Instagram) ads create demand, Google ads capture it. How a local service business should choose, sequence them and measure what matters.
Guide · Choosing an agency
How to choose a web design or ads agency in Perth: 10 questions to ask
Ten questions that separate a good Perth web design or ads agency from a bad one: ownership, contracts, real case studies, tracking, pricing and how to check each answer.
Guide · AI search (AEO)
How to get your business recommended by ChatGPT, Gemini and Google AI Overviews
What actually makes AI assistants and Google AI Overviews recommend a local business: Google Business Profile, reviews, consistent listings, answer-first content. What is proven, what is hype.
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